Customer Lifetime Value (LTV) Calculator

Predict the total revenue you can expect from a single customer account.

Average Monthly Revenue Per User (ARPU) ($)

Monthly Churn Rate (%)

Estimated LTV

$1,000.00

This represents the total value of a customer over their entire relationship with your business.

What is LTV?

Customer Lifetime Value (LTV or CLV) is a metric that indicates the total revenue a business can reasonably expect from a single customer account throughout the business relationship.

The LTV/CAC Ratio

A healthy SaaS business typically aims for an LTV/CAC ratio of 3:1 or higher. This means the lifetime value of a customer is three times the cost of acquiring them.