Customer Acquisition Cost (CAC) Calculator

Understand how much it costs to acquire a new customer.

Total Marketing & Sales Spend ($)

New Customers Acquired

Your CAC

$50.00

This is the average amount you spend to win a single customer. Compare this with your LTV to ensure profitability.

What is CAC?

Customer Acquisition Cost (CAC) is a key business metric that represents the total cost of sales and marketing efforts to acquire a single customer. It is calculated by dividing the total expenses of acquisition by the number of new customers acquired in a specific period.

How to improve your CAC

Optimize your marketing funnels.
Improve website conversion rates.
Focus on high-ROI marketing channels.