Churn Rate Calculator
Measure the rate at which customers stop doing business with you.
Your Churn Rate
5.0%
A lower churn rate indicates higher customer retention and better business health.
What is Churn Rate?
Churn rate, also known as the rate of attrition or customer churn, is the percentage of customers who stopped using your company's product or service during a certain time frame.
Why churn matters
High churn rates can be a sign that customers are dissatisfied with your product or service, or that you are targeting the wrong audience. Reducing churn is often cheaper than acquiring new customers.